Amazon infographics: what to show and how to design them

Shoppers scroll through your images before they read a word of your listing. If the images are all the same product from slightly different angles, they learn nothing new and move on to the next listing, which shows the size, the features and what's in the box in four swipes.

That's what Amazon infographics are for: additional images with short text, arrows and icons that explain the product. This guide covers what to show, what Amazon doesn't allow, and how to design them so they're readable on a phone.

What an Amazon infographic is

An infographic is any additional image (not the main image) that combines a product photo with text or graphics: feature callouts, dimensions, a comparison, or a "what's in the box" layout.

The main image can't have text. Amazon's product image guide requires the main image to show only the product on a pure white background. Additional images are where text and graphics can go. Amazon's category style guides, such as the Home, Garden and Pets style guide, describe secondary images showing the product in use, from other angles and with demonstrative graphics. Check the style guide for your own category, as some have extra rules.

What Amazon doesn't allow on any image

From the rules that apply to all product images in Amazon's guide:

• No customer reviews or five-star imagery.
• No claims like "free shipping", and no seller-specific information.
• No Amazon logos or trademarks, or anything like them, including "Amazon", "Prime" and "Alexa".
• No Amazon badges or look-alikes, such as "Amazon's Choice", "Best seller" or "Top seller".
• No text or pricing details on swatch images.
• Every image must accurately show the product you're selling and match the title.

Be careful with claims you can't back up, like "#1" or "the best on the market", and with health or safety claims. If you can't prove it, leave it off.

Six infographics worth making

You don't need all six. Pick the ones that answer the questions your buyers actually ask.

1. 1Key features. The product in the middle, with two to four short callouts pointing to the features that matter most.
2. 2Size and dimensions. The product with measurement lines, plus a familiar object or a hand for scale.
3. 3What's in the box. Every included item laid out and labelled. This cuts "does it come with a case?" questions.
4. 4How to use it. Three or four numbered steps, each with a small photo.
5. 5Materials or details. A close-up with a label: the fabric, the stitching, the coating.
6. 6Compare your own options. If you sell sizes or models, a simple table of your own variations helps buyers pick the right one.

Your images and your bullet points should say the same things. The infographic is the quick version, and the bullet is the detail.

Design rules for a phone screen

Many shoppers will see your images on a phone, at a fraction of the size you designed them. A few rules:

• One idea per image. If an image tries to say six things, it says nothing.
• Short text. Three to six words per callout. "Holds 24 kg" beats "Our dumbbells offer a maximum weight capacity of 24 kg".
• Big type. Test by viewing the image at phone size. If you have to squint, make it bigger.
• High contrast. Dark text on light backgrounds, or the reverse. No thin text over busy photos.
• Consistent style. The same fonts, colours and icon style across all images, so the set looks like one brand.
• Square and large. Amazon requires at least 500 pixels on the longest side and recommends 1,000 or more, which turns on zoom. Many sellers design at 2,000 by 2,000 pixels.
• Leave space. Don't crowd callouts against the edges.

A worked example

This is a made-up example. "Ironbark Fitness" isn't a real brand.

Ironbark sells an adjustable dumbbell. Buyers kept asking about the weight range, the footprint and how the dial works. The infographic plan:

No reviews, no "best seller", no "free delivery" and no Amazon badges. Every headline is something buyers can check against the product.

Tools to make them

• Canva has a free plan with templates. Pick a plain template and change it to your brand colours.
• Figma has a free plan and suits sellers who want more control.
• Photopea is a free, browser-based editor if you're used to Photoshop.

Paid designers and agencies also make Amazon images. If you hire one, send them Amazon's rules and your category style guide, and check every image yourself before uploading. Plans and prices for these tools change, so check their pricing pages.

Start with a strong product photo. Our guides to Amazon main image requirements, white background photos at home and lifestyle product photos cover that part.

Where YelloShelf fits

Canva, Figma and Photopea are free ways to design infographics yourself. If you'd rather not, YelloShelf makes AI infographics from your own product photos, with features called out in your brand font, and details or spec images built only from facts you confirm. It also drafts your Amazon title, bullet points and description, so the claims on the image and in the text match. Check every image before you upload it. It doesn't have a free plan or trial. You buy a credit pack, starting at $10, and your first purchase comes with a money-back guarantee. We're helping you remove the manual, tedious, time-consuming work. You still read it, edit it and paste it in yourself.

Quick checklist

• Main image stays text-free on white.
• Each infographic has one idea.
• Callouts are three to six words, readable at phone size.
• Size, features and what's in the box are covered.
• No reviews, stars, shipping claims, Amazon logos or badges.
• No claims you can't prove.
• Images and bullet points say the same things.
• At least 1,000 pixels on the longest side.