Amazon infographic images: what to show and what's allowed

Shoppers scroll through your images before they read a word of your listing. If every image is the same product from a slightly different angle, they learn nothing new and move on to the next listing, which shows the size, the features and what's in the box in four swipes.

That's what Amazon infographic images are for: additional images with short text, arrows and icons that explain the product. This guide covers where they're allowed, the size and file rules, what Amazon bans on every image, and how to design them so they're readable on a phone. For the full set of image rules, including the main image, see our guide to Amazon listing images requirements.

What counts as an Amazon infographic

Amazon doesn't use the word "infographic". Its product image guide calls additional images "image variants", and the general ones use the codes PT01 to PT99. Amazon says those are for additional angles, the product in use, screenshots, accessories or product details. An infographic is one of those images with text or graphics added: feature callouts, dimensions, a comparison of your own models, or a "what's in the box" layout.

Where text is and isn't allowed

• Main image: no text. Amazon's image suppression page says a main image with text, logos, graphics or a watermark gets suppressed. For most categories, the main image is a photo of the product on pure white, nothing else.
• Swatch images: no text or pricing. The image guide says so directly.
• Additional images: this is where infographics go. Amazon's category style guides describe these images showing the product in use, from other angles and with details. Check the style guide for your category, since some have extra rules.

Amazon infographic image size and files

Infographics follow the same file rules as any Amazon product image:

Amazon also asks you not to artificially enlarge small images. Enlarging makes them blurry. Design at full size from the start. Text on an infographic is the first thing to go soft when an image is stretched, and blur or pixelation is one of the reasons Amazon gives for suppressing images.

Amazon's guide doesn't require a square shape, but square images are a common choice, and many sellers design at 2,000 by 2,000 pixels so text stays sharp when buyers zoom.

What Amazon doesn't allow on any image

From the rules that apply to all product images in Amazon's guide:

• No customer reviews or star ratings.
• No claims like "free shipping", and no seller details.
• No Amazon logos or trademarks, or anything like them, including "Amazon", "Prime" and "Alexa".
• No Amazon badges or look-alikes, such as "Amazon's Choice", "Best seller" or "Top seller".
• Every image must accurately show the product you're selling and match the title.

Be careful with claims you can't back up, like "number one" or "the best on the market", and with health or safety claims. If you can't prove it, leave it off. The same goes for your bullet points: Amazon's bullet rules ask you to avoid claims that aren't verifiable on the packaging.

Every infographic starts with a clean product image. YelloShelf makes listing images sized for Amazon from your product photo, so you have a sharp base to add callouts to in your design tool. See how it works.

Six Amazon infographic examples worth making

You don't need all six. Pick the ones that answer the questions your buyers ask.

1. 1Key features. The product in the middle, with two to four short callouts pointing to the features that matter most.
2. 2Size and dimensions. The product with measurement lines, plus a familiar object or a hand for scale.
3. 3What's in the box. Every included item laid out and labelled. This cuts "does it come with a case?" questions.
4. 4How to use it. Three or four numbered steps, each with a small photo.
5. 5Materials or details. A close-up with a label: the fabric, the stitching, the coating.
6. 6Compare your own options. If you sell sizes or models, a simple table of your own variations helps buyers pick the right one. Leave competitors out of it.

Your images and your bullet points should say the same things. The infographic is the quick version and the bullet is the detail. Our Amazon bullet points examples show the format Amazon asks for. If YelloShelf drafts your bullets, use the same wording for your callouts, so the images and text match.

Design rules for a small screen

Many shoppers will see your images on a phone, at a fraction of the size you designed them. A few rules:

• One idea per image. If an image tries to say six things, it says nothing.
• Short text. Three to six words per callout. "Holds 24 kg" beats "Our dumbbells offer a maximum weight capacity of 24 kg".
• Big type. Test by viewing the image at phone size. If you have to squint, make it bigger.
• High contrast. Dark text on light backgrounds, or the reverse. No thin text over busy photos.
• One style. The same fonts, colours and icon style across all images, so the set looks like one brand.
• Leave space. Don't crowd callouts against the edges.

If you start from a YelloShelf image, test the finished infographic at phone size the same way before you upload it.

A worked example

This is a made-up example. "Ironbark Fitness" isn't a real brand.

Ironbark sells an adjustable dumbbell. Buyers kept asking about the weight range, the footprint and how the dial works. The image plan:

No reviews, no "best seller", no "free delivery" and no Amazon badges. Every headline is something buyers can check against the product.

Tools to make them

• Canva has a free plan with templates. Pick a plain one and change it to your brand colours.
• Figma has a free plan and suits sellers who want more control.
• Photopea is a free, browser-based editor if you're used to Photoshop.

Paid designers and agencies also make Amazon images. If you hire one, send them Amazon's rules and your category style guide, and check every image yourself before uploading. Plans and prices for these tools change, so check their pricing pages.

Whichever tool you use, start from a strong product photo. Our guides to white background photos at home and lifestyle product photos cover that part, and a YelloShelf image sized for Amazon gives you the right dimensions before you add any text.

If you use AI-generated people

If an infographic or lifestyle image includes photorealistic people made with AI, Amazon asks you to tag the image file with the keyword "contains-synthetic-performer" before you upload it. Amazon then adds a disclosure that the image includes AI-generated people. It's a small step, and easy to forget.

Quick checklist

• Main image stays text-free on pure white.
• Each infographic has one idea.
• Callouts are three to six words, readable at phone size.
• Size, features and what's in the box are covered.
• No reviews, stars, shipping claims, Amazon logos or badges.
• No claims you can't prove.
• Images and bullet points say the same things.
• At least 1,000 pixels on the longest side, never upscaled.

Make Amazon listing images with YelloShelf

YelloShelf doesn't design infographics, but it can take care of the parts around them. Upload a product photo and it makes listing images sized for Amazon and the other marketplaces it supports, ready for you to add callouts. It also writes your Amazon title, bullet points and description, with a suggested price, based on what's already selling. You check everything and upload it yourself, since it doesn't publish anywhere.

It can make social posts for the same product too, with captions and hashtags for Instagram, TikTok, Pinterest, Facebook and X.

No subscription or free trial. Pay as you go credit packs from $10, with a 7-day money-back guarantee on your first purchase.